Product and UX expertise for startups

I'm an independent consultant helping startups create products and improve their design process.

I was the first employee at a YC startup, then ran successful design teams, built my own products, and taught design at UMich.

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for growth stage

Product design leadership

I work closely with clients to grow high-performing in-house design and product teams

Build your design team

for early stage

Lean product design

I design new products in rapid learn/build/test cycles, helping startups find product-market fit

Build your MVP

Popular posts

Know your bias before you build

Your job title makes you susceptible to bad product decisions

The books I recommend to designers

What to read when you’re learning (or struggling with) design

"You're a natural, kid"—How to spot design talent

The four least-teachable traits of great designers

Building a startup on YouTube

I'm designing and building a startup product from scratch—and recording every minute

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