Four levels of founder sophistication

Starting a company is not like other projects. Starting a technology company is not like starting other companies. And starting a product-focused tech company is another thing altogether.

Founders of consumer-quality technology companies need a high level of sophistication to be successful–not just as technologists, designers, and business people, but as leaders of an organization.

#Freshman level: Fear, uncertainty, and doubt

You probably are: watching tech start ups from the outside looking in, now dipping your toes.

What you believe:

• Technology is magic that other people know how to use

• Engineers are super nerds who grew up trying to hack into the White House

• Designers are people who make things look pretty