Over the years, I’ve talked with lots of founders about their products. Many say they still don’t have the quality of design they had hoped for.
Sometimes, a sense of exasperation begins to show:
“We’ve done our best to hire qualified people and support them — so why do we STILL have underwhelming products?”
Here’s the hard truth: the cause of bad design is more likely a lack of leadership than a lack of design talent.
Why design isn’t working
Reason 1: Your designers aren’t designing your product
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Should I hire a full-time designer? Coming soon
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